The complexity of digital advertising has perhaps never been greater. Google, LinkedIn, Facebook and other platforms frequently introduce new ad formats and features that are difficult to keep up with. In addition, there is a jungle of tools that all promise you to solve all the challenges you have.
Today, digital advertising is about understanding the target group, building good strategies and creating creative solutions.
We help our customers build a bridge between strategy, creativity and implementation in order to reach the right person with the right message at the right time.
I am motivated by creating results in digital advertising channels for our customers.
- Mats Ladehaug
Search Engine Marketing, often abbreviated to SEM, aims to increase the visibility of a website by paying for higher placement in the search results on search engines such as Google and Bing.
One of the advantages of paid search is that you can pay-per-click on the ad, and not for impressions. The model is called cost per click (CPC - Cost Per Click) or payment per click (PPC - Pay Per Click). This means that you only pay for those who actively search for your services or products and show interest.
Programmatic advertising involves the automated purchase of online advertisements. Advertisers have the option to bid what they are willing to pay for an ad impression, based on their own specific criteria. When all these criteria for the purchase are met, the transaction will be executed automatically and the ad will be displayed in real time.
This takes place via digital advertising platforms, such as Google's advertising system AdWords. Other examples of programmatic advertising platforms include Delta Projects, DV360 and Adform.
By using contextual advertising, you place your ads in a relevant context for the reader. This allows you to hit your target audience with high precision and in the right mode.
Contextual advertising is a full-fledged alternative to regular behaviour-based marketing. In contrast to programmatic advertising, which largely makes use of personal data, contextual advertising is entirely without the use of personal data.
Since 2007, Social Media has become one of the most important places to communicate with existing and new customers, and has become a large part of most people's everyday lives.
Social media include LinkedIn, Facebook, Instagram, Snapchat and TikTok. By advertising in social media, you expose goods and services to a target group that wants to be entertained and inspired. This requires a good knowledge of your target group - and what they like in terms of content.
The use of video in marketing and video in general is increasing - perhaps especially among the younger target groups. For many, video has become an important format and part of the marketing strategy.
Our attention span is shorter than ever. And video can be an effective way to convey a message - quickly.
With video advertising, you choose yourself who will see which content in connection with the advertising. This way you can more easily reach your target audience with relevant and relevant video content. Typical channels are TikTok, YouTube, SnapChat and Instagram - but also the more traditional channels such as Facebook and LinkedIn.
With remarketing, you show ads to potential customers who have already visited your website and are thus familiar with you. This provides many opportunities for precise and profitable advertising.
Selling to existing customers is often less expensive and more efficient than acquiring new customers. Likewise, advertising to users who have already had some form of interaction with you, your company, or your products will usually yield better results.
Retargeting makes it possible to advertise to people who are already familiar with you. Retargeting can be used in a wide range of social media or directly in Google Ads.
If you want to have a no-obligation chat about how we can help you with SEO or paid advertising, book a meeting with me!
No fine print. No hidden costs. Only a new and exciting acquaintance with one of our experts who helps you with digital visibility.
What are you waiting for?