Sewing together different tools does not give you a complete insight into what visitors, leads, and new customers are doing and how they behave. Typically, you look at email opening rates in one program, publish content in another and track visits and conversions in Google Analytics. Often supported by a separate customer service platform.
Friction and silo-based services make it difficult to track what's happening, which measures work and which don't. Return on investment (ROI) becomes difficult to measure. In addition, you constantly have to deal with different log-ins, user interfaces, data collections, help centers, and customer contacts.
All your marketing efforts should align to create satisfied and loyal customers who will recommend you to their friends and network. Utilizing HubSpot reduces friction in all parts of the customer journey and lets you make your marketing- sales- and support activities more efficient.
HubSpot covers the whole customer journey, giving you one ecosystem for your entire marketing, sales, and customer service activities. The system helps you attract, engage, and excite more customers with the help of automated processes. In addition, you get one platform to log into, one user interface, and one central database collecting data from all your hubs.