A fractional CMO is a manager for hire that joins your management team and takes charge of your marketing function. With a fractional CMO, you free up money to create a brilliant marketing strategy and get it implemented. What’s better than that?
A Fractional Chief Marketing Officer works part-time for your business, perhaps three to twelve hours a week, depending on your need. They create and develop the marketing strategy, make hard decisions, report to the board, and manage your team – pulling the right levers to create extreme growth.
You probably already hire ‘fractional’ services, like lawyers, accountants, consultants, or auditors. Chances are you don’t need a full-time strategist and marketing leader. An experienced full-time CMO would cost you between 800k to 2 million NOK a year. Perhaps he or she is a marketing genius, great at delegating, but all thumbs up when it comes to actually doing stuff.
Once we have a good understanding of your needs, we will find the best fit among our Fractional CMOs. They’ve done it before. They hit the ground running, following our Growth Squared Model™, which means getting to know your company, your industry, your challenges, and your goals, to create a winning strategy.
We start with a series of workshops where we get to know your company, your challenges, and your ambitious goals. Together we define goals and KPIs for the next period. The output of the kickstart is a Gameplan for the next ninety days.
We work in 3-month sprints in a retainer that renews automatically unless canceled. Before each quarter, we make a plan to achieve the goals we have set. We meet top management a few times a month to make sure they and we are on track.
Your Fractional CMO will lead your internal marketing resources. If you don’t have any, we can supply you with a Growth Team, that will be led by your Fractional CMO.